How We Work

Our relationship with a company begins with an understanding of the goals of senior management and the board of directors. Where is the company headed? What is the president's vision for the future? How can this best be communicated to the investment community?

This is followed by an analysis of how the company is perceived by the investment community. What major issues concern existing and potential investors about your company? Do your stakeholders have any misconceptions about the company and its stock?

We study the current holders of the company's stock. How extensive is the company's following among analysts? Among investment advisors? Among portfolio managers? Is there a broad shareholder base? Who owns the stock? Why? Why not?

We then undertake a thorough analysis of the company's current investor relations effort. What is working well? Where is the current effort directed and where is improvement possible? What new systems are required and how should they be implemented? What is most cost effective? A recommendation for future action is based on these findings and the company's requirements and resources.

As a mentor, Redwood Capital provides each client with the appropriate skills and leadership to establish and maintain a highly professional, cost effective investor relations program. Working closely with the management team, we provide a full range of services ranging from day to day investor relations to qualified, fundamental advice and counsel on topics such as market efficiency and how markets establish valuations for public companies. It is essential that a continual communications process be established to keep Redwood Capital fully informed of all relevant company developments on a timely basis. As we offer a comprehensive program and are consequently accountable to our clients, our need to communicate regularly and openly with senior management becomes more important.